A vision was born on 23rd Aug 1989. A vision that has since translated itself into a highly acclaimed hosiery innerwear manufacturing company DUDHERIA TEXTILE (P) LTD. with our domestic brand name "CHEER". The registered office of the Company is situated in Kolkata, India, which is the main hosiery goods manufacturing centre of the country and has all type of facilities like Spinning, Knitting, Fabric Processing and finishing up to the manufacturing garments.

The Company's reputation as an aggressive innovator, setting standards in manufacturing excellence is established, in large part deriving from a unique resource base of highly trained and professional manpower in all the key functional areas. Our Company's streamlined infrastructure is backed by a unique network of business associates having state-of-the-art equipments through which manufacturing and production is handled. The Company is committed to achieving excellence through higher productivity, better quality and optimum costs. Our Company logo says it all- "FEEL MORE COMFORT".

Quality upgradation and innovation form a continuous process at our Company. Starting from the procurement of basic raw materials to the grind of the manufacturing process and ending at the finishing stage, all products are highly quality controlled. The philosophy is Total Quality Management (TQM). Each piece of item is meticulously checked before being packed for final delivery.

Highly responsive to customers needs, our company believes customer satisfaction is achieved through quality assurance and prompt service geared to the need of the customers. For us, product quality is always related to the quality of understanding the customer’s specific needs. All these have successfully cultivated for "CHEER", a string of thoroughly satisfied customers across the country.

In April 2000, a new brand "AMY" was launched for catering to the knitted kidswear and apparel market under DUDHERIA APPARELS (P) LTD., our associate company.

Today, our group is at the crossroad of diversification and looks at the future with a sense of heightened anticipation. Having won wide acclaims in the domestic markets CHEER is now seeking alliance with like minded and capable business partners in other countries. We also specialize in private label. If you want a garment made to your own styling specifications and colours, our team of experts will guide through the production process to help you create a superior quality garments as per your specifications.

The goal is to build on strength of the past, paving the foundation towards the "Vision for Future".